Giftnest is built around thoughtful gifting. Whether for a newborn or a close friend, the brand is designed to adapt soft, joyful, and full of small details that make each moment feel personal.
We created a flexible identity system to serve a wide audience. Brand System 01 speaks to infant and early childhood gifting, using warm tones, rounded layouts, and playful forms. Brand System 02 is more focused and editorial, designed for grown-up gifting with a more structured tone.
Visuals are built to be warm but clean, always centered on connection. Whether you’re giving for the first time or the fiftieth, Giftnest is designed to feel made for you.
The identity shifts between two visual systems, playful for kids, and refined for adults. Light illustrations and soft colors bring warmth and charm to gifts for little ones, while rich tones and handwritten script create a more refined feel for older audiences. A wide palette and flexible system allows the brand to adapt seamlessly across moments, ages, seasons, and occasions.
