Souvé is a jewelry brand inspired by rhythm, sound, and the freedom to change. Designed to move with you, its charms shift, click, and adapt, echoing your mood and expression. Each piece carries energy and lightness, turning the small act of wearing jewelry into a moment of self-expression.
We developed a visual identity and packaging system that capture this sense of movement.
Movement sits at the heart of the identity, seen in shifting forms, layered materials, and expressive motion. The photography direction builds on this, capturing blur and rhythm to translate the brand’s energy into visual form.
